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Each project has its own unique challenges. Therefore, the practical implementation differs. For example, I recommend not every customer the same tools, but put different priorities about targeted after a thorough analysis Networking (XING & co.), a guest article strategy to build up reputation (blogs, online PR) or the use of multimedia formats (podcasts, YouTube), […]

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The shop concept, the next step is to develop the Shopfitting”. What features are important for your products and your customers and what about your expertise and resources at the instigation of the shop? Technically-oriented customers functionality are important, with more older the ease of use and clarity and with younger female customers, for example, […]